A defined project
A brand, website, research project, or campaign with a clear goal. We agree on the work, timing, and fee before we start.
01 · Intelligence / Research
Find out what's true before you act on it.
Learn what your audience believes, what’s changing, and what you’re up against. Make the next decision with evidence.
Polling & research
Surveys show where you stand. Follow-up research shows what changed.
Message testing
Which arguments move your audience, and which fall flat.
Audience analysis
Who you need to reach, and where they actually are.
Opposition research
What you're up against, before it's used against you.
02 · Positioning / Branding
Make your offer clear and your brand distinct.
We define what you stand for and give it words and a visual identity people can recognize.
Brand strategy
What you stand for, said in a way that holds up.
Messaging & narrative
The few things worth saying, in the right order.
Identity & design
A visual identity people recognize and your team can use.
Naming & verbal identity
Names and language your team can use with confidence.
Branding / AI Brand System
Your brand,
ready for AI.
Give AI clear instructions for your brand. We build reusable prompts, rules, and examples so your team can create consistent copy and visuals.
Built for your brand and your tools. Use your existing identity or develop it with us.
Discuss your brand systemWhat you get
- Brand instructions
- Voice, messaging, visual rules, and clear boundaries in one reusable reference.
- A working prompt library
- Prompts for your recurring tasks: website copy, social posts, presentations, and visual briefs.
- Approved examples
- Sample outputs and corrections that show what belongs in your brand—and what doesn’t.
- A review checklist
- A practical check for brand consistency, accuracy, and unsupported claims.
- Setup and handoff
- Testing in your chosen tools and a walkthrough so your team can use and maintain the system.
More consistent drafts. Easier review. Your team has the final say.
03 · Activation / Campaigns
Reach the right people where they'll see it.
We plan and run advertising, direct mail, and field outreach. Each starts with an audience, a message, and a goal. Results guide the next spend.
Advertising & paid media
Broadcast, streaming, print, and out-of-home.
Google Ads & Meta advertising
Digital ads measured by the quality of the leads they bring.
Direct mail
Targeted mail with a clear message and a reason to respond.
Public relations
Media outreach, press materials, and spokesperson preparation.
Organizing & field
Person-to-person contact that carries a message across.
Fundraising
Donor messages and campaigns that encourage repeat giving.
04 · Infrastructure / Websites & Data
Make it easy to act. Know what happens next.
We build websites, contact systems, and reports that help people act and your team follow up.
Website design
Clear, distinctive websites built around the action you need people to take.
CRM & data
Organize contacts, track conversations, and manage follow-up.
Analytics & reporting
Reports that answer the questions behind the work.
Measurement
Measure before and after, so you can see what changed.