Consense Strategies

Google Ad Grants for Nonprofits

Your mission
deserves to
be found.

Consense helps nonprofits apply for, launch, and manage Google Ad Grants campaigns that connect people with their programs, services, and opportunities to get involved.

Tell us about your nonprofit

The opportunity

Search advertising.
In service of your mission.

Eligible nonprofits can receive up to $10,000 per month in in-kind Google Search advertising.

This is advertising credit, not cash. Approval, full budget use, and results are not guaranteed. Consense’s service fees are separate.

Explore Google Ad Grants

How we help

From first steps
to ongoing progress.

01

Setup and application support

A sound place to start.

  • Initial eligibility and website-readiness review
  • Google for Nonprofits and Ad Grants activation guidance
  • Account setup and access coordination
02

Campaign implementation

Turn intent into action.

  • Goals, audience, and keyword research
  • Campaign structure and search ad copy
  • Landing-page recommendations
  • Conversion tracking for meaningful actions
03

Ongoing management

Keep the work moving.

  • Search-term review and campaign improvements
  • Account health and program-policy monitoring
  • Conversion-tracking checks
  • Reporting connected to organizational goals

Landing-page development, substantial website fixes, and additional integrations are separately scoped.

Why Consense

The message.
The search.
The next step.

A useful campaign connects all three.

We bring nonprofit communications, campaign strategy, websites, and measurement together. Clear search ads help people find you. A clear website helps them act. Useful reporting shows what to improve.

Broader organizational experience

Community Service Society — campaign management.
City Island Rising — digital campaigns.

Examples of our broader work, not Google Ad Grants engagements.

Explore selected experience

A few practical questions

Before we begin.

What is Google Ad Grants?

Google Ad Grants provides eligible nonprofits with up to $10,000 per month in in-kind advertising for text ads on Google Search. It is advertising credit, not cash. Approval, use of the full budget, and results are not guaranteed. Read Google’s program overview.

How do we know whether we qualify?

Eligibility depends on your organization, country, and website. We start with a readiness review and help you understand the application process. Google makes the approval decision. See Google’s current eligibility requirements and Ad Grants terms and policies.

Can you help with an existing account?

Yes. We can review an active account, help investigate an account issue, or take on ongoing management. We’ll agree on scope after understanding the account and your goals. Please do not send passwords or account credentials through this form.

What does ongoing management include?

Search-term review, campaign improvements, account-health and policy monitoring, conversion-tracking checks, and reporting tied to your goals. Participation requires ongoing adherence to Google’s policies and appropriate conversion tracking.

Do we need website changes?

We review whether the site clearly explains your mission and helps visitors take the next step. Recommendations are part of campaign implementation. Landing-page development, substantial website fixes, and additional integrations are separately scoped.

Is Consense’s service covered by the grant?

No. The grant covers eligible Google Search advertising. Consense’s setup, implementation, and management fees are separate. We’ll recommend a scope based on your needs.

What outcomes can we measure?

Depending on your goals and website setup, we can track program registrations, volunteer inquiries, email signups, donations, and other meaningful actions. We agree on useful measures and check that tracking works. These are measurement possibilities, not promised results. Read Google’s conversion-tracking guidance.

Tell us about your nonprofit

Let’s put your mission in front of more people.

Tell us where you are and what you want people to do. We’ll discuss the support that fits.

Prefer email? info@consense.io

All fields required except the message. Please do not include account credentials.

Tell us about your nonprofit