From a logo
to a stadium.
The first Albanian stadium festival in America came to us as a name and a logo. We built the brand, the website, and the audience — all from zero — and drove demand to a two-day, 22-artist stadium event.
United FestivALB · SIUH Community Park, Staten Island · May 16–17, 2026 · 22 artists, two days, one stage. Hosted by Alketa Vejsiu & Robert Berisha.
Consense built the brand system, Squarespace website, and five social channels around the festival’s existing logo. We also produced artist announcements and recaps, and ran the paid Meta program leading up to the event.
The festival was stadium-scale in ambition from day one; this was never a small event that grew. Everything between "we are producing a festival" and "the public can find it, trust it, and buy a ticket" had to be built — on a budget set one month at a time.
The full program
We developed typography, color, texture, voice, announcement templates, merchandise, and a website around the supplied mark. One identity carried across the festival’s public presence before tickets went on sale.
The starting point.Everything else, we made.
The announcement system
22 artists · 2 hosts · announced one at a timeA repeatable red-halftone card series introduced 22 artists, both hosts, and the full lineup. Individual announcements drew 50K, 60K, and up to 197K organic views.
The numbers · from zero
What the work taught us
Nearly 80% of our reach was people who didn't already follow the festival. For a cold launch, that's the number that matters — the audience was created, not just re-engaged.
Every dollar of reach and traffic stood on the identity system we built first. You can't market a stadium event off a logo, so we built the brand before we bought an impression.
Ticket checkout ran on a third-party platform, so the ad pixel couldn't see sales — which means we make no ROAS or sellout claim. The reported results describe audience growth, reach, and traffic.
The festival didn't sell out — it was Year One. But the audience showed up, and they're already asking for the next one. Straight from the community, on the festival's own posts:
"I had the best time!!! Can't wait for next year."
@linda_redzepi
"We all had the best time… the energy, and the love and pride for our culture was amazing. We appreciate all the hard work that made this event possible."
@amandaselabeauty
"It was truly an amazing event!! Rome was not built in 1 day, but this was a great start."
@miska2222
Launching something with no audience yet, or growing one that's stalled? That's the work we do.