04 — Work

The work. The thinking. The evidence.

Campaigns, brands, websites, and creative partnerships. See what we made, why, and what the evidence shows.

Case 01 / Consense

Eli Northrup
for State Assembly

Political campaign · Manhattan

Digital strategy, creative, copy, video and media buying for a public defender’s second State Assembly run.

View case study
Case 02 / Consense

United
FestivALB

Brand & audience · Staten Island

A brand, website, and audience built around a new Albanian stadium festival.

View case study
Case 03 / Consense

JHS 118
William W. Niles

Education · The Bronx

A website, tracking, and a first digital campaign for a Bronx middle school.

View case study
Case 04 / Consense

New Pride
Agenda

Advocacy · New York State

Four and a half years of creative and web support for a statewide advocacy organization.

View case study

Case evidence

Figures with their source and time window
Eli Northrup speaking to camera in a campaign video spot
Candidate spot · still from the broadcast/CTV cut
Case 01 · Political campaign · AD-69, Manhattan

Eli Northrup for State Assembly

From 34% to 60%.

Digital strategy, creative, copy, video, media buying and reporting for Eli Northrup’s second State Assembly run.

60.4%
Winning vote share
21pt
Winning margin
+26pts
vs. his 2024 result
15,713 to 10,211. NYC Board of Elections certified AD-69 Democratic primary results, June 23, 2026. Vote shares include write-ins; point comparisons are rounded. Sources and calculations are linked in the case study. These are election results, not an attributed media effect.
Case 02 · Brand, web & audience · Staten Island

United FestivALB

From a logo to a stadium.

The first Albanian stadium festival in America arrived as a name and a mark. We built the brand system, the website, five social channels, the announcement creative, and the paid program.

0→7,586
IG followers
864K
Reached · ~80% new
Meta platform reporting, five-month window. Ticket checkout ran off-platform, so no sales attribution is claimed.
United FestivALB main stage lit at night against the skyline
Aurela Gaçe 'Joins the Stage' artist announcement card
JHS 118 bilingual enrollment mailer, front panel
JHS 118 bilingual enrollment mailer, back panel with program grid
Case 03 · Education · District 10, the Bronx

JHS 118 — William W. Niles

From zero to an audience.

We built the school’s ad account, tracking, and landing page, then ran its first digital enrollment campaign.

22,066
Reported reach
4.81%
Click-through rate
$0.18
Cost per click
Meta reporting, 50 days (May 8 – Jun 27, 2026). Launched after the NYC choice window; no enrollment outcome is claimed.
Case 04 · Advocacy · New York State

New Pride Agenda

The department a movement runs on.

Four and a half years of creative, web, and communications support for New York’s statewide LGBTQIA+ advocacy organization.

679
Completed items
2,282
Files attached
Production counts from the shared project board, Jan 2022 – Jul 2026. Production volume only; no campaign outcomes are claimed.
Completed items per year
164'22
174'23
174'24
120'25
47'26*
*2026 partial, through July. Bars scaled to the 174-item peak.

The work itself

Selected artifacts, produced in-house
Campaign creative · Eli Northrup
Endorsement graphic featuring Bernie Sanders
Endorsement · social
Endorsement graphic featuring Alexandria Ocasio-Cortez
Endorsement · social
Endorsement graphic featuring Zohran Mamdani
Endorsement · social
Name identification campaign graphic for Eli Northrup
Name ID · social
Brand systems & event creative · United FestivALB
United FestivALB 22-artist lineup poster
Lineup poster
Xhensila 'Joins the Stage' announcement card
Artist announcement
United FestivALB hoodie with eagle-over-stadium graphic
Merch · Printful store
Full-page capture of the United FestivALB website
Website · Squarespace
Reporting & media dashboards
Client dashboard showing Phase 1A ad creative in multiple aspect ratios
Ads · Phase 1A creative
Client dashboard showing the connected TV buy and committed spend
Connected TV · buy detail

Experiments

Things we make to test an idea—and see where it leads.

News & intelligence

Less noise.
More scrutiny.

A news and intelligence platform comparing reporting and primary sources to show what’s established, disputed, and still unproven.

Explore Outspoken
Tools for making and publishing

Less setup.
More making.

A free toolkit for scripts, captions, images, design, and copy. Built to make the small jobs easier, with media processed in your browser.

Open Creator Tools

Our clients

Selected experience

What do you need to change?

Tell us your goal, timing, and budget. We’ll help define the work.