04 — Work

Four cases, and the work behind them.

Campaigns, brands, websites, and ongoing creative partnerships. See what we built, why we built it, and what the reporting shows.

Case evidence

Figures with their source and time window
Eli Northrup speaking to camera in a campaign video spot
Candidate spot · still from the broadcast/CTV cut
Case 01 · Political campaign · AD-69, Manhattan

Eli Northrup for State Assembly

From 35% to 60%.

A public defender's second run for the seat. Research, message, endorsement creative, connected TV, mail, and field.

60.3%
Winning vote share
21pt
Winning margin
+25pts
vs. his 2024 result
15,144 to 9,893. Reported AD-69 Democratic primary result, June 23, 2026; source: Ballotpedia. Vote share is the election result, not an attributed media effect.
Case 02 · Brand, web & audience · Staten Island

United FestivALB

From a logo to a stadium.

The first Albanian stadium festival in America arrived as a name and a mark. We built the brand system, the website, five social channels, the announcement creative, and the paid program.

0→7,586
IG followers
864K
Reached · ~80% new
Meta platform reporting, five-month window. Ticket checkout ran off-platform, so no sales attribution is claimed.
United FestivALB main stage lit at night against the skyline
Aurela Gaçe 'Joins the Stage' artist announcement card
JHS 118 bilingual enrollment mailer, front panel
JHS 118 bilingual enrollment mailer, back panel with program grid
Case 03 · Education · District 10, the Bronx

JHS 118 — William W. Niles

From zero to an audience.

A school with no ad account, no tracking, and no landing page. We built the whole marketing function, then ran its first digital enrollment campaign on top of it.

22,066
Reported reach
4.81%
Click-through rate
$0.18
Cost per click
Meta reporting, 50 days (May 8 – Jun 27, 2026). Launched after the NYC choice window; no enrollment outcome is claimed.
Case 04 · Advocacy · New York State

New Pride Agenda

The department a movement runs on.

Four and a half years as the standing creative, web, and communications operation for New York's statewide LGBTQIA+ advocacy organization.

679
Completed items
2,282
Files attached
Production counts from the shared project board, Jan 2022 – Jul 2026. Production volume only; no campaign outcomes are claimed.
Completed items per year
164'22
174'23
174'24
120'25
47'26*
*2026 partial, through July. Bars scaled to the 174-item peak.

The work itself

Selected artifacts, produced in-house
Campaign creative · Eli Northrup
Endorsement graphic featuring Bernie Sanders
Endorsement · social
Endorsement graphic featuring Alexandria Ocasio-Cortez
Endorsement · social
Endorsement graphic featuring Zohran Mamdani
Endorsement · social
Name identification campaign graphic for Eli Northrup
Name ID · social
Brand systems & event creative · United FestivALB
United FestivALB 22-artist lineup poster
Lineup poster
Xhensila 'Joins the Stage' announcement card
Artist announcement
United FestivALB hoodie with eagle-over-stadium graphic
Merch · Printful store
Full-page capture of the United FestivALB website
Website · Squarespace
Reporting & media dashboards
Client dashboard showing Phase 1A ad creative in multiple aspect ratios
Ads · Phase 1A creative
Client dashboard showing the connected TV buy and committed spend
Connected TV · buy detail

Our clients

Selected experience

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