Case 04·Advocacy · Standing operation·New York State·2022 – present

The creative department a movement runs on.

For four and a half years, Consense has been the standing creative, web, and communications operation for New Pride Agenda — New York's statewide LGBTQIA+ advocacy organization.

4.5 yrs
Continuous partnership
679
Completed items
2,282
Files attached
~170/yr
Peak cadence

New Pride Agenda · statewide LGBTQIA+ advocacy · Consense as standing creative & web operation, Jan 2022 – present.

New Pride Agenda needed ongoing creative and web support. Since January 2022, Consense has produced its graphics, managed its website, and built event collateral and campaign creative.

The partnership spans Pride campaigns, Empowerment Awards seasons, program launches, and advocacy work.

The standing operation

Graphics
300+ event, program, and campaign assets, produced continuously and on brand.
Web
130+ page builds and updates; ongoing site management since 2022.
Events
Full Empowerment Awards creative suites, season after season.
Campaigns
Pride, advocacy, and the "When We Organize, We Win" framework.
Programs
Identities for PRISM, Ambassador, Trans Femme Futures, TWEF, and more.
Strategy
Fundraising, communications, and the Business Council relaunch.
Four and a half years of work
679 completed items. One ongoing partnership.

The project record captures the volume of an ongoing partnership: graphics, web updates, events, and campaigns delivered since 2022.

Completed items per year
2022164
2023174
2024174
2025120
202647

2026 partial, to July. Bars scaled to the 174-item peak.

Completed items by type
Graphics326
Other182
Web / site132
Brand14
Email14
Collateral11

Source: Trello board "NPA Graphic Requests & Website Management" export · 679 completed cards · 2,282 attached files. Attachment counts include production files and are not a count of unique final deliverables.

From a save-the-date to a statewide campaign

The engagement spans the entire communications load of a statewide advocacy organization: the annual Empowerment Awards, the Business Council relaunch, program launches, advocacy campaigns, monthly agenda calendars, bilingual creative, and continuous website management.

Empowerment Awards · Business Council · When We Organize We Win · Advocacy Day · PRISM · Ambassador Program · Trans Femme Futures · TWEF Convening · Know Your Rights · and years of it.

How the relationship grew

01
First, the reliable engine.

Consistent delivery across graphics, web, events, and campaigns built the foundation for a lasting partnership.

02
Then, the strategic seat.

On the strength of that trust, the engagement grew into strategy: the Business Council relaunch, fundraising and communications thinking, and reframing Pride Month as the launch of year-round engagement.

03
Reliability is the product.

An ongoing creative team gives the organization continuity: people who know its voice, its programs, and its deadlines.

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Graphics, web, events, campaigns, and strategy — one team, four and a half years.

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