      Case 01·Political Campaign·AD-69, Manhattan·2026
    

From 34%
to 60%.

Eli Northrup’s second run for the New York State Assembly ended in a 21-point win. Consense delivered digital strategy, creative, copy, video, media buying and reporting. This is that work, and what its data can tell us.

60.4%

Winning vote share

15,713

Votes, to 10,211

+26pts

Gain over 2024 run

21pts

Margin of victory

NYC Board of Elections: certified 2026 AD-69 primary results (PDF) and 2024 results (PDF). Northrup received 15,713 of 26,007 votes in 2026 (60.4%), versus 4,839 of 14,081 in 2024 (34.4%). Denominators include write-ins. The 21-point winning margin and 26-point gain are rounded. Vote share is an election result, not an attributed advertising effect.

After receiving 34.4% of the vote in his 2024 run, Eli Northrup returned in 2026. Consense served as his full-service digital agency, handling creative, copy testing, video, media buying, and reporting.

The task was to build on his name recognition, show who backed him, and encourage voters to turn out. We had twelve weeks and a five-figure media budget.

The full program

Strategy

A 12-week plan to introduce the message, persuade voters, and support turnout.

Creative

99 static assets designed in-house, every ad built in three ratios for every placement.

Copy

Ad copy, headlines, and descriptions written and tested against alternatives.

Video

36 assets scripted, produced, and edited, including original concepts and endorsement collaborations.

Media buying

Meta, Connected TV, and premium local — managed, paced, and reallocated on the data.

Reporting

A live 15-tab dashboard tracking creative, spending, and results.

Original creative

"Bubbies for Eli"

Two neighborhood bubbies in an Upper West Side diner, talking about the public defender running for office. Our concept, script, and edit. Unmistakably local.

161,584 reached

for $696 — reported reach from a locally focused creative concept.

Endorsement strategy

24 validators · 3 waves

24 validators. One case for Eli.

We built ads featuring 24 endorsers, from U.S. Senators to neighborhood leaders. Endorsement creative generated the account’s lowest reported cost per tracked conversion.

Bernie Sanders · Alexandria Ocasio-Cortez · Zohran Mamdani · NY Working Families Party · Jumaane Williams · Howard Dean · The Jewish Vote · Sunrise Movement · Pat Ryan · Zephyr Teachout · and 14 more.

852 conversions at $1.52 each

852 pixel-tracked events. Not votes. Tracked events measure on-site actions; they do not establish a change in voting preference.

Alexandria Ocasio-Cortez endorses Eli Northrup

Eli Northrup — Ready on Day 1, Public Defender

Meta program performance · Apr 1 – Jun 23, 2026

444,553

Reported reach

1.21M

Impressions

1.69%

Blended CTR

$0.68

Cost per click

$13,949

Meta spend

Bulk Creative ran a 5.28% click-through rate at $0.24 per click — the high-volume creative group produced a higher click-through rate and lower cost per click than the other reported groups, and held frequency at 1.27. The clearest lesson of the cycle.

What the data taught us

01

Endorsements drove tracked actions.

In a high-information district, voters didn't need a life story. They needed to know who vouched for him. Endorsement ads generated efficient tracked responses. That supports testing them earlier in the next program.

02

Test more creative, earlier.

The high-volume creative group combined low frequency with a lower cost per click. That finding supports testing a broader creative mix earlier in the next program.

03

Video reached people; clicks told a different story.

Our most-funded video line had the account's lowest click-through rate: 0.94% against a 1.69% average. That result deserves scrutiny. Reach and clicks measure different things; neither alone proves awareness.

Reporting as a product

Every ad, every dollar, in one live dashboard.

No login, no meeting. Fifteen tabs, 36 embedded videos, 99 creative assets, and live performance data the client could open any time — updated continuously through Primary Day.