Free workbook
The Launch
Readiness Kit
Plan a business, program, initiative, or event launch with five templates and a twelve-point checklist. Define the message, assign the work, and check for gaps before you announce.
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Inside the kit
For founders and small teams planning a launch. Start with rough answers and return to the pages as the plan develops.
Twelve readiness checks
Check the message, response route, assets, responsibilities, approvals, and tracking.
A completed fictional nonprofit example shows how the pages connect.
The first pass identifies gaps. It is a starting point for a launch strategy.
- 01
Define the launch
Set the audience, goal, date, budget, and constraints.
- 02
Clarify the message
Draft the message you’ll use across the launch.
- 03
Build the rollout
Sequence the work and assign owners and dependencies.
- 04
Choose the channels
Match each channel to an asset, an owner, and a purpose.
- 05
Set the next steps
Turn three priority gaps into actions with owners and dates.
Preview two pages
Open either page to read it at full size.
About Consense
Help with the launch itself
Consense Strategies helps brands, organizations, and causes clarify their message and make the work that carries it. Use the kit on your own, or talk with us about your launch.